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What is Pour Now?Your Brand Styles. Every Listing.Creating and Editing ListingsWhat is a Link, and when do I use a URL, embed, or QR?Deploying Listings Across Your Marketing Channels
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Turn your website into a revenue engineBeyond the website: what should I create Listings for?Free places to put your ListingsMake your paid campaigns shoppable and measurableActivating DTC or Producer-Enabled SalesMake print and in-person shoppable with a QR codeWhy omnichannel shopping paths matter How to anchor products to your Pour Now listingHow do I use Pour Now with my retail media campaigns?
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Where does the retailer data in Pour Now come from?What retail chains have you added?Do I need to upload my accounts sold data to get started with Pour Now?Why don't I see a retailer I expect?I know my products are sold at these retailers — why don’t I see them in the system? Can you add retail chains or independents we don't see?Can I create custom modalities?Does Pour Now include fourth-tier marketplaces?Will Pour Now hurt my DTC sales?I uploaded my accounts-sold data. What happens next?
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Coast Digital x Chica~Chida: Turning Performance Marketing into Measurable ResultsHow Big Thirst x Pour Now Turned Shopper Demand into $25K in 90 Days for a Craft Whiskey Brand28X Return on Ad Spend. Meta Ads Done Right.From lazy inventory to incremental demandTurning Rebate Redemptions Into a Repeat Purchase Engine
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Will Pour Now hurt my DTC sales?

TL;DR. Giving shoppers an easy way to buy from a nearby retailer tends to lift total sales, and Pour Now supports your DTC channel right alongside retail. You choose which paths to offer on each Listing.

The short answer

Making it easy to buy doesn't shrink your sales; more often than not, it grows them. Most shoppers already plan to buy at a store and more than , so Pour Now just removes the dead end between your marketing and that purchase. And your Listing can offer DTC and retail side by side, so you capture the shopper who wants it shipped and the one who wants it from the shop down the street.

Why DTC and retail grow together

  • Different shoppers want different things. Some want it shipped today. Some want to grab it locally tonight. Some are willing to wait two weeks to buy from you. Offering omnichannel (DTC and retail) options means you capture more sales overall.
  • Your DTC channel keeps the shoppers it was always going to keep. Pour Now does double-duty by catching the ones your own site cannot serve, like a shopper in a no-ship state or one who hit an out-of-stock, and sending them to a retailer where they can buy your product, so that they don't end up buying a competitor's product instead.
  • Every retail purchase you drive is a reason to reorder. That supports your placement and your next conversation with the account.

Turning on DTC

Your Listing can include a direct-to-consumer or producer-enabled sales option alongside retail. This surfaces a new "Producer" modality in your Listings. Because DTC shipping rules vary by state and depend on your licenses, we set this up for you rather than as a self-serve switch. To turn it on, reach out to help@pour.now and we'll configure your e-commerce as a retailer.

What "working" looks like

When it's working: shoppers see your e-commerce and retail options side by side and choose to buy in whatever way suits them best. Your Analytics show both your DTC and your retail demand in one place. You can see, not guess, how the two channels add up.

Need a hand?

Ask Pour, the assistant in your dashboard, email help@pour.now, or open a help ticket and the team will help you set up the right paths.


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