Help Center
Business Admin
Help Center
Business Admin
Sign in
Start here
What is Pour Now?Your Brand Styles. Every Listing.Creating and Editing ListingsWhat is a Link, and when do I use a URL, embed, or QR?Deploying Listings Across Your Marketing Channels
Get value from your marketing
Turn your website into a revenue engineBeyond the website: what should I create Listings for?Free places to put your ListingsMake your paid campaigns shoppable and measurableActivating DTC or Producer-Enabled SalesMake print and in-person shoppable with a QR codeWhy omnichannel shopping paths matter How to anchor products to your Pour Now listingHow do I use Pour Now with my retail media campaigns?
Common Topics & FAQs
Account and admin
Data and coverage
Customize your Listings
Understand your analytics
Digital Shelf Insights
Tracking and integrations
Case Studies
Coast Digital x Chica~Chida: Turning Performance Marketing into Measurable ResultsHow Big Thirst x Pour Now Turned Shopper Demand into $25K in 90 Days for a Craft Whiskey Brand28X Return on Ad Spend. Meta Ads Done Right.From lazy inventory to incremental demandTurning Rebate Redemptions Into a Repeat Purchase Engine
Our Partners
Pour Now Partners

How do I use Pour Now with my retail media campaigns?

Powering your retail media campaigns

TL;DR. Point your retail media and commerce media campaigns at a Pour Now Listing instead, and turn on our Retail Media Campaign template in the Listing's Advanced Settings (available only at the Enterprise tier). Shoppers see compliant retailer options, you keep brand control, and every click and purchase action is measured back to the campaign.

What this is

Retail media (ads bought through a retailer's media network) campaigns are built based on retailers' first-party audience targeting to drive a purchase. With off-platform channels, the weak link is usually the destination: a click-to-cart solution that drives to marketplaces or a static landing page that does not sell. A Pour Now Listing is a stronger destination. It gives shoppers a choice of in-stock retailers, supports the RMN campaign compliantly, and measures what happens.

How to set it up

  1. Create the Listing you want the campaign to land on. Style it to match the campaign in the Listing editor.
  2. In Advanced Settings, toggle "Retail Media Campaign Template" to ON. Select the retailer you are running the campaign with.
  3. Select the number of additional modalities you would like to appear in the Listing. The minimum is three retailer modalities.
  4. Customize the highlight color, which will anchor on the RMN retailer and change the color of the other modality cards when a shopper scrolls over them.
  5. Generate a Link for that Listing to use as the campaign destination. A Link works as a URL, an embed, or a QR code, and every Link is trackable like a bitly.
  6. Add UTM parameters to the Link so you can break performance out by platform, audience, and creative. See "UTMs for Pour Now."
  7. Use that Link as the click-through destination in your retail media or commerce media campaign, in place of a retailer PDP or a generic landing page.
  8. Watch it in your analytics. Page views, retailer clicks, conversion rate, and GMV all flow back so you can read the campaign's real downstream impact.

What to expect

When it's working: a shopper who clicks your ad lands on a live Listing with the RMN template enabled, like below:

Need a hand?

Ask Pour, the assistant in your dashboard, or email help@pour.now.



Was this article helpful?

Powered by Product Fruits