Beyond the website: what should I create Listings for?
TL;DR. Anywhere you already market can drive to a Listing. Start with your website's where-to-buy page, then add your social, paid ads, email, and print or in-person QR. The more places you cover, the more shopper demand you capture.
The idea
Place a Listing anywhere you talk to shoppers. Your job is to make every touchpoint a place they can actually buy, and let each one measure what it drove. The real unlock comes from the aggregate sales all your marketing activities are driving to retailers, not just one or two activations.
Five places to start
- Your website's where-to-buy page, as an embed. Always on, and the best first move.
- Your social posts and bio, with a URL Link.
- Your paid ads, with a URL Link, so the click ends at a store instead of a homepage.
- Your emails and newsletters, with a URL Link.
- Print and in person, with a QR code: shelf talkers, event signs, tasting-room postcards.
Beyond the basics
Once those are live, add Listings to the spots you don't think of as marketing: rebate and loyalty pages, recipe and pairing content, influencer and ambassador posts (a unique Link each), PR articles, even a thank-you page. Each one is another place capturing demand. Here are some ways brands are customizing Listings to fit their marketing needs:
How to know it's working
When it's working: your marketing efforts are driving through Pour Now Listings, and your Analytics help you understand what's inspiring shoppers to buy, so you can do more of what works.
Need a hand?
Ask Pour in your dashboard, or open a help ticket.