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Turn your website into a revenue engine

TL;DR. Your website is the best place to start, because a Listing there captures shopper demand around the clock on its own. Replace your where-to-buy or store-locator page with a Pour Now Listing, and add an "other ways to buy" option on your product pages. Set it once, and it keeps selling.

Why start with your website

Your website gets your most ready-to-buy traffic. A Listing there turns that demand into a real path to purchase, and because it is always on, it keeps working without any ongoing spend.

Where to put it

  1. Replace your where-to-buy or store-locator page. Embed a Listing so shoppers pick a nearby, in-stock retailer right on the page. This is the hero move, and it is the one spot that works around the clock.
  2. Add a "find a store" option on your product pages, next to any "buy now" direct option, so shoppers can buy the way they prefer. Anchor the product so a shopper who clicked a specific bottle lands on that same product in the Listing.
    1. Check out how other brands are implementing this by clicking this link.
    2. Get the instructions for product anchoring to send your developer here.
  4. Add "where to buy" to your top navigation or a homepage button. Visibility drives volume. "Where to Buy" buried in the footer gets missed.

How to do it

  1. In Pour Now, open Listings, click the three dots on the Listing card, and click Links.
  2. Click Get Embed Code and copy it.
  3. Paste it on your where-to-buy page. If someone else manages your site, forward them the code and this article.

Editing the site is a quick copy and paste for whoever manages it. Need a developer? Email help@pour.now and we will connect you with a trusted partner.

See it in action

See how brands like yours are embedding Pour Now Listings into their websites:


How to know it worked

When it's working: your Listing shows on your where-to-buy page, guiding shoppers to buy directly from your retail accounts and turning that part of your site into always-on demand capture. In no time, your Analytics will show visits and clicks coming from the site and sales driven to your retail accounts.

Need a hand?

Ask Pour in your dashboard, or open a help ticket. Need a website developer? Email help@pour.now or visit our Partner Page to explore partners in the Pour Now ecosystem.

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