Do I need to upload my accounts sold data to get started with Pour Now?

TLDR; No. Uploading your accounts sold data is optional. You don't need it to get started, but it improves our coverage of where your products sell, especially across small and medium-sized retailers.

We've taken care of everything you need to get you up and running in Pour Now. We are already collecting data across the digital landscape to identify where your products are sold in the market. 

Here's what we've done (so you don't have to):

We set up your account, your brand(s), and your products. Our Master of Wine-trained matching engine began mapping your products against retailer offers across our 30,000+ (and growing!) retailer network.

That said, you are welcome to upload your accounts sold data. By doing so, you help us deepen our coverage, especially across small- and medium-sized retailers. We work with you and ALL our partners to keep fleshing out coverage, and we have a myriad of methodologies to keep increasing our ability to reach maximum coverage.