Creating and Editing Listings

A guide to building consumer listings that turn digital traffic into measurable retail sales

Because Every Click Should Lead Somewhere

In the digital age, your Pour Now consumer Listing is more than a locator - it’s your frontline sales and marketing enablement experience. For years, alcbev brands have relied on outdated maps or third-party sites that end the customer journey instead of completing it. Pour Now listings change that. Each one is a dynamic, brand-controlled path to purchase, guiding consumers to your real, in-stock products at licensed retailers.

Why does it matter? Because every digital touchpoint should create movement, not more questions. Pour Now listings turn your touchpoints into active sales, all while reflecting your brand’s visual identity and voice. Pour Now Listings bridge the long-lost gap between 3T marketing and retail, giving brands the data, control, and consistency they’ve always wanted but never had. The result: better shopper experiences, happier retailers, and marketing that finally delivers measurable ROI where it counts - on the shelf.

How to: Create a Listing

Pour Now makes it simple for any brand to turn its online presence into a dynamic, flexible sales engine. With our platform, you can create as many unique listings as you need, each tailored to different campaigns, seasons, or marketing themes. Whether you’re running a holiday promotion, testing regional markets, or highlighting a new product or celebrity endorsement, Pour Now gives you the tools to do it effortlessly.

Each listing is not only reusable and flexible, but also fully trackable, so you can measure success across all your marketing efforts. The listing creation process is designed for speed, creativity, and flexibility:

1️⃣ Navigate to the Listings page, click "Create Listing", and select the relevant brand

2️⃣ You'll begin by naming your listing and selecting one of our five templates.

3️⃣ Then you'll add products and customize the appearance of your Listing.

4️⃣ You can also reorder the Modalities to fit your preferences in Advanced Settings (Optional for Small Business+)

5️⃣ Finally, you'll save the Listing using the "Create Listing" button in the top right corner of the page.

💡 Tips on choosing the best Template for your Listing!

The Standard Template is best for Listings with fewer than four (4) products.

The Product Carousel Template displays products in a carousel format at the top of your listing. This is best when you want to show more than four (4) products.

The Full Screen Template is best when you want to show full-screen custom media for products in your listing.

The Product List Template displays products in a compact list. This is also best when you want to show more than four (4) products in your listing.

The Headless Template can be seamlessly embedded anywhere you want on your webpage. It shows only the Retailers List, giving you full creative control over the rest of the page.

How to: Edit a Listing

You can edit any existing Listing by clicking on the three dots on the Listing card! This is also where you can archive Listings you no longer use.

Why Listing Management Matters

Every listing you create becomes a measurable conversion path. Pour Now tracks actual revenue delivered to retail partners - data that's historically been impossible to come by. For the first time, you can demonstrate to a buyer at Total Wine or Publix exactly how much traffic and sales your brand's digital marketing drove to their stores.