What is Pour Now?

TL;DR. Pour Now turns any touchpoint you have with shoppers into a moment to buy. You make a Listing (a page or embed that sends shoppers to licensed retailers that have you in stock), share it with Links, and watch the results in Analytics.

What Pour Now does

Pour Now delivers your shopper to a retailer where they can actually buy your product, then measures the result back to you. It is not a store locator, though it happily turns your old locator into a page that sells. The purchase is the point.

Why it matters

You already do the hard part. You make someone want your product. Pour Now handles the next step, so that want ends at a checkout instead of a dead end. And because every click is tracked, you can finally tie your marketing to real retail sales.

The three things you'll do

1. Make a Listing.

A Listing is the branded, shoppable, measurable destination you drive shoppers to, whether it's embedded in your site or living as a standalone URL, where they see in-stock retailers with all the context they need to make a buying decision shown before they click.

2. Share it with Links.

A Link points to your Listing and can be activated in three ways: a URL, an embed, or a QR code. Every Link is tracked, so you can see which spot drove the sale. Put your Links where you already guide shoppers to buy:

1. • Your website's where-to-buy page, as an embed. This is the highest-value spot.
   • Your social posts and bio
   • Your paid ads
   • Your emails
   • Print and in person, with a QR

3. Watch it add up with Analytics.

See which post, ad, or page sent shoppers to buy, which retailers they went to, and the real-dollar value your marketing handed to those retailers.

What "working" looks like

When it's working: a shopper who taps your Listing lands on a live, in-stock product at a retailer that can fulfill the order, whether that's pickup, shipping, or delivery. Not a 404, not a sold-out page, and not a marketplace that keeps the customer. Within a few days of sharing your first Links, your Analytics start filling in.

If you're brand new: start by replacing your website's where-to-buy page with a Listing. It is the one spot that works around the clock, and it sets everything else up.

Need a hand?

• Ask Pour, the assistant in the corner of your dashboard
• Email help@pour.now or schedule time with Customer Success
• Open a help ticket, and the team will jump in