Add or update products in your catalog

TL;DR. To add a brand-new product, email help@pour.now with the product details, and our taxonomy team will add it to your catalog, usually within 24 to 48 business hours. Include the product name, UPC, the URL link to the product detail page on your website (optional), plus a bottle shot and SRP if you have them. We'll take it from there. You can update product details yourself by navigating to Products.

What this covers

New products are added to your Pour Now catalog by our taxonomy team, led by our Master of Wine, David Round. That team makes sure each product matches the right retailers before it goes live, which is why product adds go through help@pour.now rather than a self-serve upload.

Why it works this way

Getting a product matched correctly is what lets Pour Now route a shopper to a live, in-stock listing at a retailer that actually carries it, instead of a dead end. A quick human check on the front end keeps that matching accurate, so the Listings you build on top of the product send shoppers somewhere they can really buy.

How to add or update a product

Open a new email to help@pour.now.
Tell us your brand name as it appears in Pour Now, so we add the product to the right account.
Give us some details on the product (e.g., is it a new release, limited time offer, etc?).
Include the product details we need to match it:
- Product name
- UPC or EAN
- URL for the product detail page on your website
If you have them handy, attach a bottle shot and include the SRP (suggested retail price). These are not required to start, but the team often asks for them, so sending them up front saves a round trip.
Send it. If you have a longer list, a simple spreadsheet with a row per product works well.

For a batch of many products or complicated product portfolios, the team may set up a quick call to organize the portfolio correctly.

What to expect

When it's working: you get a reply confirming the request, and the product appears in your account, usually within 24 to 48 business hours. Once it is in your catalog, you can build a Listing for it like any other product.

If something's off:

The product is in your catalog but shoppers still do not see certain stores: that is a separate thing from adding the product. A store only shows when that retailer carries the product online and has it in stock. See "I know my products are sold at these retailers, why don't I see them?" for the reasons and what to do.
It has been more than 48 business hours: reply to your original email so the team can check where it is in the queue.

Need a hand?