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Why do some retailer cards say "Shop Now" and others say "Add to Cart"?

The button changes based on how deeply a retailer is integrated with Pour Now. Both buttons lead to a purchase. They just measure it at different stages.

"Shop Now" sends the shopper to the retailer's product page. This is a Purchase Intent action: the shopper clicks through from your Listing to that retailer's product detail page, where they finish the purchase. Retailers with a lighter technical integration use this button.

"Add to Cart" drops the item straight into the retailer's cart. This is a Purchase Action: instead of handing the shopper off to a product page, Pour Now injects the item directly into the retailer's checkout cart. Retailers with a deeper technical integration support this.

How this connects to GMV. Pour Now counts GMV as the sum of Purchase Intent (a Shop Now or card click that sends the shopper to a retailer's product page) and Purchase Action (an Add to Cart that injects the item into the retailer's cart). So every Listing card contributes to your measured results, no matter which button it shows.

We're continuously working with retailers to open up deeper levels of integration, often with help from our brands.

If there's a retailer you'd like us to reach out to for deeper integration, email help@pour.now or sign our Statement of Support:

  • Click here
  • Log in using your email address and the password PourMoreData
  • Add your signature once to enable us to open better data integrations forever


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