Make your paid campaigns shoppable and measurable

TL;DR. Point your paid ads, influencer posts, and campaigns at a Pour Now Link instead of a homepage or an expensive landing page, so the click ends at a purchase, and you can measure it all. For deeper learnings and attribution data, use a separate Link for each campaign, creator, or test.

Why it matters

When you pay for a click, you want it to end somewhere a shopper can actually buy, not a dead end. A Link sends them to nearby, in-stock retailers and tracks the result, so you can tie spend to retail demand instead of guessing.

What you can do

1. Run geo-targeted ads to a Listing. Point social or display ads at a Pour Now Link, so the click ends at a store. Good for new launches, limited offers, new placements, or moving slow inventory in a DMA.
2. Give each creator their own Link. Hand every influencer or ambassador a unique Link, so you can see which ones actually drove sales and spend accordingly.
3. A/B test with multiple Links. Create a separate Link for each creative, message, audience, channel, or region, then compare. Do more of what wins.

How to do it

1. Open Listings, click the three dots on the Listing card, and click Links.
2. Create a Link and name it for the campaign, creator, or test, for example "Meta, fall launch, NorCal."
3. Optional: Add UTM parameters if you track in your own analytics, then use that Link as the destination in your ad or post.

Need a hand?

Ask Pour in your dashboard, or open a help ticket. Need an agency or a hand with performance marketing? Email help@pour.now or visit our Partner Page to learn about agencies that work with other Pour Now brands.