Make print and in-person shoppable with a QR code

TL;DR. You can deploy every Listing Link as a QR code. Put it out into the world: on neckers, coasters, CTV ads, event signs, tasting-room cards, magazine ads, even your label, and a shopper can scan to buy from a retailer. It also measures results, so you can see how your offline moments drove digital purchase actions.

What a QR Link does

A QR code is one of the three ways a Link goes out. Someone scans it with their phone and lands on your Listing, where they pick a real store that has you in stock. Because it is a Link, every scan is measured.

Why it matters

Your offline moments - a festival, a tasting, an activation - usually end with a shopper meaning to buy later and forgetting. A QR turns that moment into a purchase while they are standing there, and it finally lets you measure the demand your offline activations created in the market.

How to do it

In Pour Now, open Listings, click the three dots on the Listing card, and click Links.
Create or pick the Link for this activation, and name it so you remember the spot, for example "Summer festival 2026."
Download the QR code and add it to your material, near a short call to action like "scan to buy."

How to know it worked

When it's working: scanning the code opens a live Listing with nearby, in-stock retailers, and scans show up in your Analytics against that Link.

If something's off:

The code won't scan: make sure it printed large and clear, with enough space around it.
No data: confirm you used the QR from a Pour Now Link, not a generic one.

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