Where does the data in Pour Now come from?
All the answers to the questions you've always wanted to ask about Pour Now
Pour Now uses a spectrum of ingestion methods to collect, organize, and present retailer and product data in the platform. There are more than 30,000+ retailers in the system today, with coverage of 85%+ of US retailer chains.
We also have substantial coverage of small and medium-sized retailers across the country.
By the end of Q1 2026, we expect to have 85% of ALL US retailers that carry wine and spirits and offer any form of online ordering (ecom, delivery, BOPIS). We are like the Borg among retailers, assimilating them for our customers' benefit.