Deep Dive: Chain Gap Analysis Reports

With our Chain Gap Analysis reports, we've built something pretty special for brands: we can now show you precisely how many stores in each chain are showing your products as unavailable and therefore preventing your shoppers from buying. 

Introducing Chain Gap Analytics

Imagine this: You're sipping your morning coffee, creating a Pour Now Listing for an upcoming campaign, and spot something interesting. Your flagship product shows as unavailable at 1,562 of Target's 1,980 stores. Wait, what? It should be everywhere. You fire off a quick email to your chain manager with the list. They dig in, find out those stores are just out of stock, and get the account team moving. And just like that you've driven 400+ cases in sales from a retailer that already buys your product. No new doors to bang on, just making sure the shelves stay full and your product keeps moving.

Turning this data into incremental sales opportunities:

1. Identify a few key retail chains that are important to your business, especially regional or smaller chains with more flexible reorder schedules
2. Pull reports for your core retail products across those key retailers once every month
3. Once you've pulled and combined the data, look at:
   1. Last Seen Dates = incremental replenishment opportunities ➡️ email your chain manager or wholesaler
   2. NAs = targets for deeper account penetration ➡️ give the list to your account teams and design strategic marketing campaigns to earn additional chain penetration (we can help!)

Understanding the Results:

Last Stock Date:

This field reflects the last date your product was seen on the digital shelf for that specific retail location. This is often a canary in the coal mine for in-store out-of-stocks and replenishment opportunities, especially in smaller or regional chains that have more frequent reorder cadences.

NA

This means that we've never observed the product on the digital shelf at that store location before. There could be a myriad of reasons for this, from store format to alcohol sales restrictions and more. With your help, we'll continue to improve these insights!

Coming Soon:

• Addition of unique identifiers to Enterprise exports (VIP Store #s, TDLinx, etc.)
• Limited exports of Chain Gap Analysis reports at the Professional tier
• Independent Out of Stock Aging Reports

FAQs:

"Where do I find the Chain Gap Analysis reports in the Pour Now platform?"

You can find Chain Gap Analysis reports in the Product Analytics section of the platform. There are two ways to navigate to Product Analytics:

1. Business Overview:
   1. Click on Analytics next to the Product you want to analyze
   2. Scroll down to "Chain Gap Analysis"
   3. Click on the banner to unhide the results
2. Products
   1. Navigate to Products using the side navigation panel
   2. Find the Product you want to analyze
   3. Click on Analytics
   4. Scroll down to "Chain Gap Analysis"
   5. Click on the banner to unhide the results

"I already get depletion data, why does this matter?"

Depletion data is highly reactive and doesn't ever reflect the digital shelf, a core part of the shopping journey. We check the data across 30,000+ retailer website every day, surfacing removals of your products from the digital shelf in near-real time. When items are missing from the digital shelf, it tends to translate into a meaningful macro hit — roughly 10–15% of grocery sales. 

And since we can't see those products on the digital shelf... neither can:

• Your shoppers
• Search Engines
• The Fourth Tier (ordering marketplaces like Uber Eats, DoorDash, and Instacart)

"What do the insights look like at each tier?"

• Small Business tier: Limited visibility into chain-level gaps by product right inside Product Analytics 
• Professional tier: Full visibility into chain-level gaps by product right inside Product Analytics
  • Coming soon: brands at our Professional tier will soon have access to a limited number of exports per month!
• Enterprise tier: Export the exact store locations where your products are missing, ready to share with your sales teams or drop straight into your CRM

"Where should I submit feedback about the chain gap analysis?"

Email us directly at help@pour.now with any feedback you have. We're constantly working to improve these insights to make them as valuable as possible!