Supercharging Your Active Marketing Campaigns

Passive optimization can get you to $500+/week in GMV. Active campaigns take you beyond. This is where Pour Now becomes a true performance marketing tool.

What you can do:

1. Run geo-targeted ads

• The Action: Run geo-targeted social ad campaigns pointing to Pour Now Listings
• The Impact: Measure how your efforts related to new product launches, limited time offers, new retailer placements, lazy inventory depletion, at-risk inventory depletion, old branding depletion, and more drive GMV for your retailer partners!

2. Create influencer- and brand ambassador-specific links

• The Action: Create and distribute individual links for each influencer, celebrity, or brand ambassador
• The Impact: Track which creators and ambassadors drive actual sales and optimize your spend accordingly!

Bonus: Do A/B testing

• The Action: Test individual elements of marketing campaigns (like ad creative, messaging, audiences, etc.) by creating multiple Links at the end of active marketing campaigns. Alternatively, you can test conversion of different channels (like Instagram vs. Facebook) or geographies (Northern CA vs. Southern CA) by creating multiple links for the same Listing.
• The Impact: See what works by running small A/B tests and then investing your big dollars where you'll get the best results. As our CEO Paul likes to say, nail it and scale it!

P.S. The limit does not exist! There are so many ways that you can unlock the power of performance marketing through Pour Now! 

Looking for an advertising agency or need help with performance marketing? We'd love to connect you with our trusted partners. Just email us at help@pour.now