Turning Your Website into a Revenue Engine

Coordinate with your dev team to optimize your website, turning it into a sales engine!

Small changes can transform your website into a sales engine! Product Cards, "Where to Buys", and PDPs get deep, product-specific, high-intent traffic. If someone is researching a specific product, they're close to purchase - offer them the retail option.

What you can do:

1. Dual Call-to-Actions

Action: Add "Buy Now" (Producer-Enabled Sales) + "Find a Store" (Pour Now Listing) to every product card for in-market products.
Forward this simple guide to your web developer and ask them to help you anchor products in the Listing, so the product a shopper clicked drags to the front!

2. "Find a Store"

Action: Add prominent CTA or embed a headless Listing on product detail pages for products that are in distribution.

Bonus! For 1 & 2, anchor the product to your Listing, so when consumers click “Find A Store”, they are already on the same product in the Listing.

3. Homepage "Where to Buy" Navigation

Action: Add top-level navigation or hero CTA that points to your Listing

Why it matters:

Give every shopper the option to buy your products the way that works best for them - and make it easy for them to see those options on your website! We know that visibility drives volume. If your listing is hidden in the footer, shoppers will miss it.